Jonny Campbell, Front End Developer

Why we are excited to welcome our new web designer, Jonny

3rd August 2017

We are pleased to announce that ESPC Design has recently re-launched as ESPC Design Collective. This is a very exciting time for us as we extend the remit of digital services we offer, ensuring we can effectively support our customers’ growing needs.

With this in mind we are delighted to welcome our new web designer, Jonny Smith-Campbell, to the ESPC Design Collective team.

We recently put Jonny under the spotlight to find out more about his background and also asked him for his top tips on what to focus if you’re thinking of making some changes to your website. Got a web related question? Get in touch with Jonny!

Tell us a bit about yourself

I’ve been a web designer for five years now, after studying Digital Media at university. I’ve worked for BT and also Designworks building websites, most recently specialising in high-end commercial property businesses.

What attracted you to this role?

Born and bred in Edinburgh, ESPC is such a recognisable brand with a strong reputation and having done a lot of property marketing in my previous role, it felt like the perfect choice.

Why is a strong digital presence so important?

Apart from creating a positive first impression, it’s the best way to reach and potentially widen your audience. It’s a great platform to be able to share your personality and build relationships with your users.

What are your top tips?

  • First and foremost your website must deliver a strong message/call-to-action.
  • Do you know what your USP is and is it clear? If your customer has to scroll to the bottom of your homepage to find out what you do, you have already lost them!
  • Your navigation must be easy to understand and use for a first-time visitor, and  your content needs to look great across different devices (like mobiles and tablets as well as your laptop).

Your digital presence is so important and to build this foundation you need to combine four key components – content, strategy, design and technology. According to some of our latest research, 93% of consumers, looking for their next house, use websites and online portals to start their search.

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