Stay sharp on social media

17th May 2018

Our sixth and final breakfast seminar took place today and it was all about social media.

We have covered a number of topics over the last six months including identifying your USP, digital marketing, web content, blogging and email marketing. All these areas are integral to the development of your marketing strategy, allowing you to promote your brand, showcase your expertise and engage with your customers.

Your USP (unique selling point) is at the heart of what you do and once you have established this the key is in the communication. How do you communicate your message? How do you engage with your target audience? Aside from all the other methods as stated above, having a social media presence is a fantastic way to showcase your brand.

Based on a survey carried out by ESPC, 25% of first time buyers are searching for properties on social media and this is on the rise. Social media marketing is essential because the market is changing, there are new entrants to the market and consumer expectations continue to be on the rise.

There are a number of platforms to choose from but choose them wisely. You cannot be an expert on all of them so sharpen your focus and perfect one or two of them. What works best for you and your business? Different platforms work for different audiences, but Facebook is the largest platform in the world so is a good starting point.

There are a number of reasons why Facebook is good for your business:

  • It builds brand awareness
  • Provides engagement with existing clients
  • It showcases your personality and how you differ from the competition
  • Provides real time engagement
  • It ultimately generates new leads and boosts sales

Before you think about posting though, think about who your target audience is, what do you want your customer to do and how are you going to engage with them? This is where your strategy comes into play. Your message needs to be engaging. Using the FAB process outlined below will help you come up with content which has more of your stamp on it which will potentially be more interesting to your customer. Applying this process to each post will help you structure it and get results.

There have been a number of recent changes to Facebook’s algorithms. Posts are now prioritised differently and are proving harder to be seen. They are categorised as follows:

  1. Friends
  2. Groups
  3. Business paid posts
  4. Business organic posts

So, what can you do about this? You will need to continually review performance, use your insights to look at your best and worst performing posts and adjust accordingly. Focus on quality content which is engaging and targeted to your audience. Look at introducing a budget for Facebook paid advertising.

Facebook advertising can help you reach new customers and engage more with existing ones. It will also help to increase brand awareness.

Social media is a great tool, but…

Key things to remember:

  • Create a strategy
  • Segment your audience
  • Know your customer
  • Write engaging content
  • Have a clear follow up process
  • Know your USP

How hard can it be? If you are feeling a little perplexed and need some assistance, then we are happy to help. Get in touch to find out how we can help you.

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