- Digital Design
- Property Marketing
This project evolved from the merger of Allan McDougall and McQueen Legal. With the new name of McDougall McQueen, we were asked to present a series of design concepts which would lend themselves to all future branding of the business. To ensure we understood the strengths and core values of both firms we had regular meetings to identify their brand proposition, desires and objectives going forward.
The new branding evolved and included the development of a new logo, all associated marketing materials, shop front designs for nine of their offices along with comprehensive brand guidelines.