McDougall McQueen

November 2017

Work delivered:

  • Advertising
  • Branding
  • Design
  • Digital Design
  • Property Marketing
  • Video


This project evolved from the merger of Allan McDougall and McQueen Legal. With the new name of McDougall McQueen, we were asked to present a series of design concepts which would lend themselves to all future branding of the business. To ensure we understood the strengths and core values of both firms we had regular meetings to identify their brand proposition, desires and objectives going forward.


The new branding evolved and included the development of a new logo, all associated marketing materials, shop front designs for nine of their offices along with comprehensive brand guidelines.


Client Testimonial

“We decided to use ESPC Design team after being impressed with some of the work we had seen them provide for some of our competitors. Right from the start we were impressed with the focussed and business like fashion they approached our rebrand proposition, assisting us with working through the merger of two well known high street brands and producing a clear updated brand that allows the new entity draw on the historic legacy of the two former firms. Sally and Mel and the rest of the team, were very approachable, extremely patient as we worked through our many reiterations of each product line, and were still able to deliver on time and on budget. We would recommend them to others, and hope to continue our relationship as we seek to build and promote our new brand going forward.” Craig Forster, McDougall McQueen

Shop Frontage