- Digital Design
- Property Marketing
Campbell Smith are a well established firm in the centre of Edinburgh. Over the years they have grown to incorporate several other firms. While their traditional business was in good health, they felt it was time to update their image and make it bolder and more striking.
Discarding their existing brand colour and introducing a set of new colours – one to represent each of the different areas of law in which they operate. Using the existing shape of their logo as a starting point, we adapted it with the new colours, allowing slightly different branding for each area. The property department was branded in magenta, allowing things such as For Sale Boards and brochures to stand out in a crowded marketplace. Coupled to the same branding applied to their car, they now have a unified brand across their business, while having an individual, striking and modern appearance for their property department.