Does your brand have a voice?
19th July 2018
Branding defines what people feel, think and say about a company, evoking an emotional response and creating differentiation between companies.
A strong brand can help you on your journey to achieve your goals and objectives but to get there, anyone communicating your brand should understand your values, USP, tone of voice, personality, target audience and key messages.
It is more than just a logo, it is everything from the staff who meet and greet your clients, to the images and graphics you use within your marketing material, the tone you use within your content strategy and, of great importance, what your customers say about you.
The question is though, do you have a brand strategy in place? You are not alone if the answer is no. Having this in place will make planning ahead so much easier. It will offer a clear, consistent and purpose driven path ahead for the development of your brand presence.
How do you build a brand strategy?
The first place to start is to get some of your team around a table to discuss the following:
- What is your strategy? Who are you and where do you want to be?
- Who are your clients? Who is your target audience?
- Who are your competitors and how are you positioned?
- What are your brand values / core values?
- What is your USP? What truly makes you different?
All the above will then feed into the development of your brand. Your brand should:
- Reflect your values
- Be visually appealing
- Capture your brand’s personality
- Have a true purpose
- Create maximum impact on your target audience
This may all seem a bit daunting, but don’t worry, we can take the pressure off you and facilitate an informal workshop. Defining your brand will help you understand more about the direction you are moving in and in return generate more sales and build stronger relationships. The results of this workshop will also help to provide strong and engaging content and visuals for all your marketing material.
Your brand is a personal message to your clients and it builds trust.
Categorised in: Design