- Digital Design
- Property Marketing
Allingham & Co have had a long presence in the Edinburgh property market, with several branches serving the south of the city. However, in recent years their brand had stagnated somewhat and was in need of a complete overhaul.
The work on Allingham & Co’s brand would encompass their whole corporate identity, so we were able to work from the ground up to create a unified look across their logo, stationery and brochures. Key to this was the adoption of the idea of “Traditional Values | Modern Practice” which would be incorporated into their logo and used across all their materials. To this end, the use of colours also reflect this, with the dark blue – emphasising tradition and trustworthiness – balancing with the lighter blue – which alludes to the modern, forward thinking attitude of the business.